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Campaign helped Toyota capture 19% of nationwide '…
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Interactive/Social Media
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Voted by NASCAR fans as the ''Most Popular New Com…
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One Show Merit Award Winner
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Website homepage featuring webisode links.
Fans could take a virtual tour of Toyota's ''top s…
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Toyota Department of Fan Operations faux driver en…
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Toyota Department of Fan Operations At-Track Eleme…
Displays traveled across the country as part of NA…
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The Rap Sheet